Cholula hot sauce, a mexican made chili-based sauce brand, is introducing a new hot sauce flavor and wants to use its owners’ understanding of its target market to promote the sauce successfully. The company is sampling the new sauce at a number of supermarkets in texas, where there are multiple market segments likely to enjoy hot sauces. Cholula’s goal is to give customers experience with the new hot sauce flavor to reduce their risk of purchase and thereby increase trial purchases. The tactic that cholula is using is called _______.

Since Cholula company is sampling the new sauce at a number of supermarkets in texas, where there are multiple market segments likely to enjoy hot sauces, then, the tactics employed is called motivating.

What is motivating?

The term "motivating" is not limited to employee and employer, it is used by firm to induce potential and existing customer to buy their product.

In conclusion, the tactics employed by Cholula company is called motivating.