Multicultural marketing corresponds to the development of marketing programs that reflect the unique aspects of different races and cultures, to generate better communication with a specific group.
Functions of multicultural marketing
Establishing a more aligned and focused communication with ethnic groups and with more specific cultures than that exercised in a particular place, such as in relation to language, religion and specific traditions of a group.
Therefore, multicultural marketing increases the perception of groups not belonging to the general market, according to their cultural references to generate value and greater integration to these consumers.
Find out more information about multicultural marketing here:
https://brainly.com/question/9127104
