Question

Telmart, a retail chain, records high sales volume for most of its outlets. Some of its outlets that have low sales volume have conducted surveys for their consumers in order to understand the reasons behind this. The surveys reveal that the average customer in these outlets believes that price is an indicator of quality and thus, prefers higher priced brands over lower priced brands. The research conducted by telmart exemplifies:.

Answer 1

The research that Telmart did exemplifies what we know as Demand Analysis.

What is Demand Analysis?

• Refers to research that is done to see what influences customer demand.
• Is often done by companies to increase demand for their goods.

In finding out why some outlets did not have high sales, Telmart was trying to find out what drove customer behavior so this is Demand Analysis.

Find out more on Demand Analysis at https://brainly.com/question/24381112.