The growth-share matrix defines four types of SBUs: Question mark are low-growth, low-share businesses and products.
Strategic Business Unit (SBU) is considered to be a question mark when the business is operating in a high market but the business itself has a low share of the market.
The business is relatively weak in competition.
Therefore, The growth-share matrix defines four types of SBUs: Question mark are low-growth, low-share businesses and products.
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