Some of the ways to determine the attractiveness of a small target market within a larger industry are:
- Potential profitability
- Growth rate
What is Target Market Attractiveness?
This refers to the different opportunities which a particular market has which a company can exploit to increase profitability and increase customer base.
With this in mind, we can see that within a small market in a larger industry would depend on the potential profitability and the growth rate of the small market.
Read more about market attractiveness here:
https://brainly.com/question/5624276
