By displaying the Better Business Bureau (BBB) logo on its storefront or website, a company assures consumers that it is a member of a voluntary alliance of companies whose purpose is to help maintain fair business practices.
It is a private not-for-profit organization that was founded in 1912 with a focus on advancing market confidence. BBB-accredited companies must follow a set of standards and code of business practices to ensure their efforts to maintain business reliability.
Through certifications such as the BBB, companies achieve several advantages such as:
This therefore corresponds to a strategy for companies to improve their reputation and positioning in the market, through corporate governance practices that generate greater transparency and reliability.
Find out more information about business certifications here:
https://brainly.com/question/1162504
