Question

A potential advantage of using an outside research supplier over an in-house research department is that it may be possible for the outside supplier to conduct the project ____.

Answer 1

A potential advantage of using an outside research supplier is that it may

be possible to conduct the project more objectively.

Who is a Research supplier?

This is a professional which offers clients various services such as:

• Research design

• Data collection

• Analysis

Most in-house research department has some form of bias which reduces

the objectivity of the research. This is why an outside research supplier is

preferred as it will be done more objectively.

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