Check your knowledge
14
Anna specialises in portrait
photography. She uses her website
to reach potential customers and
has recently set up an SEM
campaign to draw more traffic to her
site.
min
She wants to use negative keywords
to make sure her ads don't appear
for people who aren't potential
customers.
min
Which of the following keywords are
the negative keywords?
photographer
portrait
landscape
family photo
watercolour
