The gathering of data to create strategic marketing decisions is called customer insight.
What is customer insight?
Customer insight is an analysis employed by businesses to know how their audience feel and think about their products and services. Here, a business is able to build deep customer empathy beyond understanding of what they required.
The purpose of customer insight is to increase the effectiveness of a product or services through interpretation of trends.
Hence, Niesen employs customer insight to help marketers gain and create strategic decisions.
Learn more about customer insights here : https://brainly.com/question/26348640
