Amazon collects massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers. This activity refers to.

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28-01-2022
Business

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Amazon collects massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers. This activity refers to.

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jayilych4real jayilych4real · Answer 1 · 2022-02-08T13:34:58+01:00

The activity where Amazon collects massive amounts of data to use to analyze customers is known as:

Marketing Analytics

What is Data Analysis?

This refers to the use of data for analysis where the different sets of data are separated and sampled so as to monitor behavior.

With this in mind, we can see that because big companies make use of marketing analytics in order to correctly analyse their customers and what they are searching, what they like doing as a means to better serve their customers.

Read more about marketing analytics here:

https://brainly.com/question/26199645