Question

You own an e-commerce site that sells skis and related winter sports gear. You gather your team of six employees and ask them to brainstorm ideas for improving engagement on your website. They come up with a bunch of great ideas, and all of which you decide to try EXCEPT:

Answer 1

The great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.

Instead of sponsoring a giveaway for a free pair of skis, your e-commerce site should employ integrated marketing.

What is integrated marketing?

Integrated marketing involves aligning all marketing tactics with a unified, customer-focused promotional messaging, enabling a consistent customer experience with your sports gear brand.

The advantages of integrated marketing include increasing:

• Brand awareness
• Brand loyalty
• Sales volume and revenue.

Thus, the great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.

Learn more about integrated marketing at https://brainly.com/question/9696745