Question

Kayla is a digital marketing strategist for a major cosmetics company. She is new to the beauty industry, so she decides to subscribe to the beauty publication allure magazine. She also collects new information by monitoring social media. In what process is kayla engaging?.

Answer 1

Kayla is involved in environmental scanning since she is a digital marketing strategist for a major cosmetics company. She is new to the beauty industry, so she decides to subscribe to the beauty publication allure magazine. She also collects new information by monitoring social media.

What is environmental scanning?

Environmental scanning is a process in which an individual carries out a systematic surveys and interprets data to know various external opportunities and factors that could affects future decisions of the company.

Therefore, Kayla is involved in environmental scanning since she is a digital marketing strategist for a major cosmetics company. She is new to the beauty industry, so she decides to subscribe to the beauty publication allure magazine. She also collects new information by monitoring social media.

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