The array of General Electric's kitchen appliances sold abroad would be considered : Product line.
What is a product line?
Product line refers to a group of similar products that are sold under a single brand name by a company. Companies sell multiple product lines under their various brand names, so that they can distinguish themselves from each other for better usability by consumers.
Reasons for product line are:
- Reduce the competition and decrease the threat from new products of new and existing competitors.
- To take advantage of the existing gaps in the market place and market space.
Therefore, GE's kitchen appliances would be considered as product line.
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