Consumerism is the movement to increase the influence, power, and rights of consumers in dealing with institutions that supply them with services and goods.
Consumerism is a concept that ensures that the consumption of goods and services is increased for the welfare and happiness of individuals.
Consumerism, as a social movement, ensures that consumers are protected from the excessive and exploitative tendencies of suppliers of goods and services. It maintains that goods and services should meet some requisite qualities at affordable prices.
Thus, at the heart of increasing the influence, power, and rights of consumers in dealing with institutions is consumerism.
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