The plan initiated by Sheng can be best categorized as a vision statement based on the plans he wants to implement in his business.
This refers to the statement which contains the goals and objectives of which an organization wants to achieve in a given time period.
With this in mind, we can see that Mr Sheng is making use of vision statement by the plans he is making on how to implement his business and also to hire a marketing team to establish his business.
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