Amazon collects massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers. This activity refers to

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27-01-2022
Business

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Amazon collects massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers. This activity refers to

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mboluwape mboluwape · Answer 1 · 2022-02-08T13:56:58+01:00

Marketing analytics involves Amazon collects massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers.

What is marketing analytics?

It is the study of data gathered through campaigns, awareness and purchase of goods in order to discern or know the performance of the various marketing activity.

Amazon is acting as marketing analytics.

Therefore, marketing analytics involves Amazon collecting massive amounts of data about how, when, why, where, and what people buy, and then analyzes those data to better serve its customers.

Learn more on marketing performance from https://brainly.com/question/1355815