Predictive Modelling is used in Business Analytics to get insight into data. Decision-makers in turn rely on the information provided for steering the direction of the organization.
It should be noted that this is a mathematical process that is utilized in the prediction of future events based on historical data which have been analyzed.
Travelling Data for 2021, for example, maybe collected from Airlines in a particular city in the US and analyzed to see how much traveling people are likely to do in 2022 using tools such as time-series regression models.
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