Question

Suppose that Taco Bell wants to learn more about how customers feel about new menu items. It collects and analyzes content from several social media sites to assess favorable vs. unfavorable comments and determine customers' attitudes and preferences. In this example, Taco Bell is conducting ______.

Answer 1

Based on the information that they hope to gather, Taco Bell is conducting a sentiment analysis.

What is a sentiment analysis?

• Conducted by a business to find out how people feel about their products.
• Usually involves the usage of social media these days.

Taco Bell is trying to find out how customers feel about menu items and use social media to do so.

In conclusion, this is sentiment analysis.

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