Social Influencers must display or maintain an attitude of authenticity with their followers in order to remain relevant.
A social media influencer is a person who on social media platforms has a very large following.
It can also be used to refer to a person has is seen to be credible in a particular industry.
In football, for example, Cristiano Ronaldo is the most influential person on one of the most popular photo-sharing platforms with 401.2 million followers.
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