Read the excerpt from "Standing Out in a Crowd."
Success also depends on spreading the word. After all, people can't fund a project that they don't know about. Wos knew this from experience. Before he wrote his book, he ran campaigns to pay for projects for a cartoon museum. The last one succeeded, but an earlier campaign failed to meet its goal. He says, "It was just thrown together too quickly." As a result, people who may have liked the idea didn't find out about it.
What caused the cartoon museum to fail?
Not enough people knew about it.
There were no offered rewards.
The museum was a terrible idea.
Most people do not like cartoons.
