Question

When a company that makes protein bars for long-distance runners starts selling the same bars to busy parents as a quick breakfast, it is using which growth strategy?.

Answer 1

The company is making use of the Market development strategy if the company starts selling the same product too as quick breakfast.

What is Market development?

This is a step that is taken by businesses when they try to develop on an already existing business instead of creating a new market.

It is the development of new market segments. The proten bars are now being sold to 2 different trget markets from what we have here.

Read more on  Market development here:

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