Question

Strategic groups typically follow different business strategies. In the pharmaceutical example in this case, the high-risk, high-return strategy of the proprietary group would be characterized as

Answer 1

Based on the fact that there is high risk and high reward, this is most likely a Differentiation strategy.

What is a Differentiation strategy?

• Refers to finding a way to stand out from competitors.
• Refers to putting emphasis on one part of your business that will give you an edge over the rest of the industry.

There is a chance that this method will not work in giving you an edge so it is quite risky to engage in. Should you be successful however, the edge will give you more profits than others.

In conclusion, this is differentiation.

Find out more on the Differentiation strategy at https://brainly.com/question/3064269.