The marketing metric that can be used to evaluate a company's marketing plan is : Portfolio analysis.
What is portfolio analysis?
Portfolio analysis is an examination of the components included in a mix of products with the purpose of making decisions that are expected to improve overall return.
Steps to portfolio analysis includes:
- Identifying the key businesses that make up the company, called the strategic business units.
- Measure the attractiveness of each SBU and decide how much support each deserves.
Therefore, portfolio analysis is a marketing metric, used to evaluate the performance of a company's implementation of its marketing plan.
Learn more about portfolio analysis here : https://brainly.com/question/2758250
