Kraft Macaroni & Cheese and Kraft Mayo are example of family brand
What is Family brand?
Family brand is a market method that entails the use of one brand name for the sale of two or more products that can be related in one way or the other.
It is used by companies that have positive brand equity and the products that have same identity.
Therefore, Kraft Macaroni & Cheese and Kraft Mayo are example of family brand
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