The type of environmental force that UNIBIC used in segmenting its market is known as an external environment forces.
An external environment forces refers to those forces that are out of the control of business whereas there is need to anticipate this environment to help the business to gain success.
The external environment forces are managed by identifying the aspects of the external business environment and segmenting the market accordingly in order to set up the target market.
The external environment forces includes:
In conclusion, the type of environmental force that UNIBIC used in segmenting its market is known as an external environment forces.
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