Question

Consider this scenario: Rachel and Sam open a restaurant.
After a few weeks, they start receiving excellent responses
and reviews. One day, Rachel takes a photograph of the
visitors inside the restaurant. She uses the photograph to
promote the business to gain new customers.
Answer the following questions:
What rights of the visitors are being violated, and
how?
How can Rachel and Sam avoid a rights violation?

Answer 1

Misappropriation of Likeness
Basically you can’t use someone’s photo to earn money without consent, you’re exploiting without permission. On top of that usually people will request things like a percent of earnings based upon how often it’s used or an appropriate amount to essentially buy the rights for you to use their face on that advertisement.

You can avoid this by either blurring out the face (covering their face in some way) OR by asking for permission to use their face