The differences between a Business to Business and Business to Customer partnerships include all of the following except for c. the focus on derived demand.
A Business to Business partnership is a business relationship between two entities, that is, a business and its business customers. It is different from a Business to Customer partnership, which shows the relationship between a business and its individual customers.
Thus, the differences between a Business to Business and Business to Customer partnerships affect the duration, focus, buying procedures, and capital involved except the focus on derived demand.
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