The rebellion comes when Mr. Jones forgets to feed the animals and a fed-up cow pushes her way into the store-shed to look for food. They change the name of the farm to 'Animal Farm' and decide on seven commandments to live by that focus on animal equality and avoiding behaving like Jones.
Old Major persuades the animals that he is right by using emotive words like 'miserable' to pull on the animals' heartstrings. He also uses questions and inclusive pronouns like 'comrades' and 'our' to involve them in his ideas. Old Major has lived a long time and learned many lessons from his experiences.
