Based on business activities, the factor that should be considered when deciding which ART to launch first is "Organizational change impact."
The Organizational change impact is a change impact from the firm's business activities. These impacts could be any competitive advantage, business opportunities, working conditions, etc.
Therefore, to determine which ART to launch first, firms should consider the Organizational change impact to set the tone for further ART launch.
Hence, in this case, it is concluded that the correct answer is "Organizational change impact."
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