An e-commerce company is collaborating with artisans from all over the world to sell the artisans' products. Accenture is helping this client build a platform that will maintain the integrity of the artisans' credentials by creating digital identities for them. This creates a privacy-preserving link between the products and the artisan's unique identities. How will these digital identities help these artisans? How will these digital identities help these artisans?.

These digital identities will help these artisans by allowing them to interact with the e-commerce company and obtain buyer details so they can target a specific audience.

Therefore, Accenture will assist in further formalizing the work of artisans, preserving the privacy between products and the unique identities of the artisan.

Digital identities will bring greater capacity for artisans to develop their work in a more protected way, with the possibility also of obtaining more information about their buyer.

In this way, artisans can better understand the profile of their audience and direct their art to their needs and desires, better segmenting their market and increasing their profits.

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