Question

Customer ________ is the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

Answer 1

The unique combination of the various benefits a target buyer receives can be referred to as: customer value.

What is Customer Value?

• Customer Value can be described as the perceived benefits a customer derives from purchasing a product or service when compared to other alternative of same products.

• Customer value = benefits less cost.

Therefore, the unique combination of the various benefits a target buyer receives can be referred to as: customer value.

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