The plan to use social media in a business include:
- It is important to audit the current social presence.
- The company should document who their Ideal customer is.
- A mission statement should be created.
- One should identify the key success metrics.
- An engaging content should be created.
- The company should also invest in a social media management tool.
It should be noted that using social media in a business is an effective way to meet its business requirements and achieve organizational goals.
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