Buisnesses and organisations are able to attract and retain valuable customers due to Customer relationship management (CRM)
Customer relationship management (CRM) is a process in which an organisation uses based on principles and guidelines to efficiently interact and cater to its customers.
Typically with the use of technology of CRM systems such as data analysis, Businesses are able to study and compile large and different amounts of information of their target customers.
This will enable them to effectively cater to their needs leading to improved sales yields and retainment of customers.
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