There are different kinds of application software. The new social mobile app would be categorized as Geoadvertising.
Geo-advertising is also commonly referred to as geofencing or geotargeting. This type of advertising often gives room for advertisers to send personalized messages to anybody based on where they are presently based/in real-time.
The use of geo-advertising can help you as an individual to your display and banner ads to your target customers. Through it also, your ads can help you to utilize your marketing dollars more efficiently.
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