Question

True or False: Since words in the URL do not receive heavy weighting in the calculation of relevance, the target keyword phrase should not be in the URL.

Answer 1

False, words in the URL receive heavy weighting in the calculation of relevance; the target keyword phrase should therefore be in the URL.

Discussion:

Web browsers find web pages using an Internet Protocol. The IP is a series of numbers, which look something like: 69.171.4324.11.

Imagine if one has to remember a number like that for every website that one wants to visit.

The internet would not have become so popular if that were the case! It's very much easier to use a word-based URL like https://www.everydaywin.com/

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