Question

Rico is in the market for a new car. He sees a magazine advertisement touting the safety features of Volvo cars. Although Rico had not thought about buying a Volvo, nor did he know how much the cars cost, the advertisement made him want to research that line of cars further. This exemplifies which feature of advertising

Answer 1

The feature of advertising which convinced Rico to get new interest in Volvo cars because of the advertising about their safety features is known as:

• Successful advertising should persuade consumers to take some form of action

According to the given question, we are asked to state the feature of advertising which convinced Rico to get new interest in Volvo cars because of the advertising about their safety features.

As a result of this, we can see that the feature of advertising which was used by the marketers of the Volvo car was successful advertising because they were able to persuade Rico to take some form of action which was to make more research on the line of cars.

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