Question

PG Autos introduces a new technology in its cars to improve their mileage and reduce carbon emissions. It also takes measures to improve its production facilities in order to reduce its carbon footprint. Actual introduction of green measures to meet the government guidelines rather than just through advertising and marketing shows that PG Autos engages in ________ marketing.

Answer 1

The marketing used by PG Auto telling about its mission to improve on production facilities in order to reduce its carbon footprint is an example of green marketing.

Green marketing means the practice of advertising products and informing people that they help in environmental sustainability.

• In other word, green marketing refers to the advertisement of products or services on the basis that they are environmentally safe

In conclusion, the marketing used by PG Auto telling about its mission to improve on production facilities in order to reduce its carbon footprint is an example of green marketing.

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