Question

You've decided to move forward with more market research on offering facial resurfacing treatments designed to reduce wrinkles and age spots. Which research method is best suited to identify if this is a service that customers would want?

1) Observation
2) Experimentation
3) Focus Groups

Answer 1

The Focus Groups is the research method best suited to identify if the service is what customers would want.

Focus group refers to method of data collection where a small group of people that have been invited to share their opinions on a subject.

• Here, a small sample of people will be invited by me to express their opinion on their use of various treatment on their skin.

In conclusion, the Option C is correct because the Focus Groups is the research method best suited to identify if the service is what customers would want.

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