The elements that make people more likely to share on social media is describing the possible solution, having atractive and impressive headlines and images, and using emotion.
Social media impacted the way individuals communicate today, as these platforms enable direct and instantaneous communication, which strengthened the relationship between people and also between consumer and companies.
Therefore, social media allow, through an informal and direct communication, that people share facts about their social and professional life, comment on attractive headlines and images, and use emotion to express themselves.
Social media are useful communication platforms that can be used for entertainment, work and personal expression.
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