It is important to explain the objectives and procedure of an investigation because this directly impacts the decisions that the company can make.
Companies generally research to improve their products or market research to target their products to a target audience.
When these investigations are carried out, they are always done to improve productivity, sales, and the quality of the company. Therefore, if an investigation focused on the quality of a product is carried out, the process and objectives must be shared so that the investigation impacts the improvement of the company.
For example:
When a bicycle company researches to make the design of the bicycle lighter and more aerodynamic, it can be inferred that the objective of this research is to improve the product and the procedure is through the study and experimentation of the bicycle in different controlled environments.
This will cause the company's decision-makers to promote its new model and invest more in advertising and technology development to improve the product.
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