Question

Which of the following are true of an advertising plan? (Check all that apply.) Multiple select question. It analyzes the marketing and advertising situation. It identifies the objectives of the advertising campaign. It indicates how a firm can determine whether the campaign was successful. It typically follows the same strategies for all campaigns.

Answer 1

Statements that can be considered as true statements as regard advertising plan are;

It analyzes the marketing and advertising situation.

It identifies the objectives of the advertising campaign.

It indicates how a firm can determine whether the campaign was successful.

• Advertising plan can be regarded as the strategy use in promotion of goods and services so as to increase sales of a firm.

• This plan helps to know objectives of the advertising campaign and determine how successful it is.

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Answer 2

The answer options about an advertising plan which are true include:

A. It analyzes the marketing and advertising situation.

B. It identifies the objectives of the advertising campaign.

C. It indicates how a firm can determine whether the campaign was successful.

What is an advertisement?

Advertisement can be defined as the promotional multimedia messages that are designed and developed with the intention of making the goods (products) or services of a business firm known and familiar to all of its customers and potential customers.

The types of advertisement:

Generally, there are three (3) main types of advertisement and these include:

1. Informative advertisement

2. Reminder advertisement

3. Persuasive advertisement

What is an advertising plan?

An advertising plan refers to a written document that contains information on the marketing strategies and plans about how a business firm intend to effectively communicate with its target audience, customers and potential customers, so as to increase its competitive advantage and sales revenue.

Advantages of an advertising plan:

Some of the advantages (benefits) of an advertising plan to an entrepreneur or business firm include the following:

• It helps to analyze both the marketing and advertising situation in a demography.

• It helps to indicate the best technique to use in determining whether or not an advertising campaign was relatively successful.

• It can be used to highlight and identify the objectives of an advertising campaign.

In conclusion, an advertising plan is dynamic in nature and as such do not follow the same strategies for all advertising campaigns.

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