Sensory adaptation should be a concern of a marketing manager of an air freshener company, because the human organism is able to adapt to a constant stimulus, generating a marketing concern with the product repurchase process.
Sensory adaptation is defined as the reduction in human sensitivity to a specific stimulus, such as smells, noise and temperatures, which makes a person less aware of a stimulus.
Therefore, sensory adaptation should be a concern for air freshener companies like Glade, which uses warmed oil to scent the air with fragrances.
It is necessary that marketing generates more publicity and develops products with different features and aromas that encourage repurchase, with the objective of freeing the consumer's attention to perceive other types of stimuli.
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https://brainly.com/question/2686941
