The marketing objective for the introduction stage of the product life cycle is to create consumer awareness and encourage the first purchase of the new product.
The product life cycle can be understood as the phases that a product goes through from its introduction on the market, until the product is withdrawn from the market.
There are four stages in the product life cycle, they are:
Therefore, the introduction is the first stage of the product lifecycle, in this phase marketing will focus on stimulating the experimentation of the new product available for sale, through advertising and promotion.
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