The kind of channel that is utilized in reaching broad audience is : Mass Media while The kind of channel that is utilized in reaching narrow segment of consumers is : niche media.
- Mass media can be be explained as one that is use when a large number of audience is needed to be reached, this audience could be potential customers or existing ones.
- Niche media on the other hand is used to get across to just a small number of segment of customers.
Therefore, Mass media; niche media are the correct terms.
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