According to marketing strategy, as a type of sales promotion, Point-of-Purchase Displays take advertising signs, which sometimes actually hold or display the product and are often located in high-traffic areas in stores.
Point-of-Purchase Displays are an overall strategy that is made in printed format or digital display which advertises products or services, placed at the strategic point where consumers make a purchase.
Usually, the point of purchase display is made to influence the customers' in-store attention towards a particular brand or special offers.
Hence, in this case, it is concluded that the correct answer is Point-of-Purchase Displays.
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