Question

If Pizza Hut uses digital media along with more traditional newspaper ads to create a more synchronized and consistent message for customers, it is most likely engaging in

Answer 1

The creation of a synchronized and consistent message for the customers of Pizza Hut using digital media and traditional newspaper ads shows that Pizza Hut is most likely engaging in: Integrated Marketing Communications (IMC).

What is Integrated Marketing Communications (IMC)?

• Integrated Marketing Communications (IMC) can be described as the promotion and the application of marketing efforts in consistently passing a persuasive message that has impact on customers.

• Various promotion elements are synchronized to improve the effectiveness and efficiency of budget allocated to promotion.

Thus, the creation of a synchronized and consistent message for the customers of Pizza Hut using digital media and traditional newspaper ads shows that Pizza Hut is most likely engaging in: Integrated Marketing Communications (IMC).

Learn more about Integrated Marketing Communications (IMC) on:

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