Electronic dissemination accelerated the information-action ratio, promoting a beneficial change.
We can arrive at this answer because:
- The information-action ratio is the term that refers to the possibility of a consumer taking an intended action after receiving information.
- In the past, information arrived with a certain delay to consumers, due to archaic technology.
- This allowed the information-action ratio to be slow.
- However, the electronic dissemination of information accelerated the information-action ratio.
That's because the electronic dissemination of information, allowed consumers to receive information quickly and take action soon after.
More information:
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