a company chooses to price its products by value-based pricing. in order for this type of pricing to be most effective, what additional tactics should be included with the price?

The additional tactics to be included is use of value-based price in conjunction with all elements of the marketing mix communicating value to the customer

Basically, a value-based pricing is a prices fixing strategy based on consumers perceived value of the product in the market

This type of pricing strategy maintains a certain price level to prevent customers from looking out for competitors product.

Hence, the additional tactics to be included is elements of the marketing mix communicating value to the customer

In conclusion, the Option B is correct.

The missing option includes "a.) employ a general market approach to pricing which considers what the market as a whole sees as valuable in a product or service b.) use a value-based price in conjunction with all elements of the marketing mix communicating value to the customer c.) offer a middle price point with the established price and tout the singularity of the product’s value"

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