Fifty percent of the market is in the hands of Company A, 30 percent is in the hands of Company B, 15 percent is in the hands of Company C, and the remaining 5 percent is in the hands of Company D. Based on these hypothetical numbers, Company D is most likely the market ________.

When determining one's product or brand position, a company needs to identify its position in comparison to its competitor's brands/products. Whether it is a leader, challenger, follower, or nicher to adopt appropriate strategies to compete in the market.

A company is considered a leader if it has the largest market share. As per the given information, it is Company A who is the leader.

Challengers are those who have a medium share but can challenge the leader. In this case, it is Company B.

Company C is a follower in the given question, as it is not in any offensive position against the leader.

Nicher is those who have a small market size. Hence, Company D is a nicher due to the small market share of only 5%.

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