One of the arguments that goods and services messages don't use to help readers save money is a sensory appeal (option c)
A sensory appeal is a form of conviction that tries to persuade a person through the senses, that is, evoking sensations through the five basic senses.
This method of convincing can be used when you want a person to acquire an experience such as visiting a park, a spa, or another place. Also for you to experience a new restaurant, attend a concert, play, among others.
In the case of saving money, convincing through the senses is not so useful because a person saves and does not have a sensory link related to this action.
Therefore, the correct answer is the option have a sensory appeal (option C)
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